Website Terms of Service

PLEASE READ THESE TERMS OF SERVICE CAREFULLY BEFORE USING THIS SITE

OVERVIEW

We are a limited company and www.drdilly.com is a site operated by Dr Dilly Limited (We). We are registered in England and Wales under company number: 16405311 and have our registered office at 13 Hanover Square, London, W1S 1HN. To contact us, please email support@drdilly.com.

By using our site and/or purchasing something from us, you confirm that you accept these terms of service (“Terms”) and that you agree to comply with them. If you do not agree to these Terms, you must not use our site or use our services. These Terms apply to all users of the site, including without limitation, users who are browsers, vendors, customers, merchants and/or contributors of content.

We recommend that you print a copy of these terms for future reference.

We may make changes to these terms or the site

We amend these terms from time to time and any new features, tools, products or services which are added from time to time shall also be subject to the Terms. Every time you wish to use our site, please check these Terms to ensure you understand the terms that apply at that time. These terms were most recently updated on 10th June 2025.

We will try to give you reasonable notice of any major changes. Your continued use of or access to the site following the posting of any changes constitutes acceptance of those changes.

You are also responsible for ensuring that all persons who access our site through your internet connection are aware of these terms of service and other applicable terms of service, and that they comply with them.

We may transfer our rights and obligations under these terms to another organisation. We will always tell you in writing if this happens and we will ensure that the transfer will not affect your rights under the contract.

Our site is directed to people residing in the United Kingdom. We do not represent that, content available, on or through our site is appropriate for use or available in other locations.

If you choose, or you are provided with, a user identification code, password or any other piece of information as part of our security procedures, you must treat such information as confidential. You must not disclose it to any third party.

We have the right to disable any user identification code or password, whether chosen by you or allocated by us, at any time, if in our reasonable opinion you have failed to comply with any of the provisions of these terms of service.

 If you know or suspect that anyone other than you knows your user identification code or password, you must promptly notify us at support@drdilly.com. 

SECTION 1 – ONLINE STORE TERMS

By agreeing to these Terms:

You confirm that you are at least 18 years of age, or that, if a minor, you have obtained the relevant consent to use this site.

You may not use our products for any illegal or unauthorised purpose, nor may you violate any relevant laws, including but not limited to, copyright laws. You have read and agree with our Returns and Refund Policy.

You understand all orders are final once paid and cannot be cancelled, except via return of the physical goods and in accordance with the Returns and Refund Policy.

By using our products, you confirm that you represent that you are at least 18 years old and that you have not received any advice, medical or otherwise, nor are you aware of any medical condition or circumstance that would prevent you from safely using our skincare products. This includes, but is not limited to, a history of allergic skin reactions to cosmetic skincare products, known skin sensitivities or the use of medications or treatments that may interact adversely with our products. You acknowledge that it is your responsibility to consult a qualified healthcare professional before using any of our products if you have any concerns about potential reactions or contraindications.

 You agree to strictly follow the recommended product guidelines & restrictions when purchasing or using the products for your safety and to maximise product efficacy. Failure to follow the recommended advice constitutes a breach of our Terms. Please note that we do not offer returns or refunds, in the event of a skin reaction.

You understand that results vary by person and are not guaranteed. In the rare event of a skin reaction, please wash off products immediately, contact your doctor if appropriate and notify us.

 You understand that a breach or violation of any of the Terms will result in an immediate termination of your Services and render any subsequent refund claims null and void.

SECTION 2 – GENERAL CONDITIONS 3

We are the owner or the licensee of all intellectual property rights in our site, and in the material published on it. Those works are protected by copyright laws and treaties around the world. All such rights are reserved.

You agree not to reproduce, duplicate, copy, sell, resell or exploit any portion of our services without express written permission by us.

 You must not use any illustrations, photographs, video or audio sequences or any graphics separately from any accompanying text.

Our status (and that of any identified contributors) as the authors of content on our site must always be acknowledged (except where the content is user-generated).

You must not use any part of the content on our site for commercial purposes without obtaining a licence to do so from us or our licensors.

 If you print off, copy, download, share or repost any part of our site in breach of these terms of service, your right to use our site will cease immediately and you must, at our option, return or destroy any copies of the materials you have made (except that you are permitted to print off a copy of these terms of service).

Any breach or violation of any of the Terms will result in an immediate termination of your services.

No text or data mining, or web scraping

You shall not conduct, facilitate, authorise or permit any text or data mining or web scraping in relation to our site or any services provided via, or in relation to, our site for any purpose, including the development, training, fine-tuning or validation of AI systems or models. This includes using (or permitting, authorising or attempting the use of):

Any "robot", "bot", "spider", "scraper" or other automated device, program, tool, algorithm, code, process or methodology to access, obtain, copy, monitor or republish any portion of our site or any data, content, information or services accessed via the same.

Any automated analytical technique aimed at analysing text and data in digital form to generate information or develop, train, fine-tune or validate AI systems or models which includes but is not limited to patterns, trends and correlations.

 The provisions in this clause should be treated as an express reservation of our rights in this regard, including for the purposes of Article 4(3) of the Digital Copyright Directive ((EU) 2019/790).

You shall not use, and we do not consent to the use of, our site, or any data published by, or contained in, or accessible via, our site or any services provided via, or in relation to, our site for the purposes of developing, training, fine-tuning or validating any AI system or model.

4 This clause will not apply insofar as (but only to the extent that) we are unable to exclude or limit text or data mining or web scraping activity by contract under the laws which are applicable to us.

Rules about linking to our site 

You may link to our home page, provided you do so in a way that is fair and legal and does not damage our reputation or take advantage of it.

You must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part where none exists.

You must not establish a link to our site in any website that is not owned by you.

Our site must not be framed on any other site, nor may you create a link to any part of our site other than the home page.

We reserve the right to withdraw linking permission without notice.

The website in which you are linking must comply in all respects to our Acceptable Use Policy. 

If you wish to link to or make any use of content on our site other than that set out above, please contact support@drdilly.com.

Our trade mark is registered

DR DILLY is a UK registered trademark of Dr Dilly Limited and is protected under UK trademark laws. Except for placing an order for merchandise or as otherwise required by applicable law, you may not use, reproduce, duplicate, copy, sell, resell, access, modify, or otherwise exploit our trademark, or that of our suppliers, without prior written consent from us or the relevant rights holder.

SECTION 3 – ACCURACY, COMPLETENESS AND TIMELINESS OF INFORMATION

The content on our site is provided for general information only. It is not intended to amount to advice on which you should rely. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site. Any reliance on the material on this site is at your own risk.

Although we make reasonable efforts to update the information on our site, we make no representations, warranties or guarantees, whether express or implied, that the content on our site is accurate, complete or up to date.

SECTION 4 – MODIFICATIONS TO THE PRODUCTS AND PRICES 

Prices for our products are subject to change without notice.

 We reserve the right to modify, discontinue or withdraw any products & services or content without notice at any time.

 We shall not be liable to you or to any third party for any modification, change in price, suspension or discontinuance of any products or content.

SECTION 5 – PRODUCTS

We have made every effort to display products as accurately as possible as to their colour and images of the product. We cannot guarantee that a product's true colour will exactly match that shown on your device, or in our marketing or its packaging may be slightly different.

We reserve the right to limit the sales of our products to any person, geographic region or jurisdiction. We reserve the right to limit the quantities of any products or services that we offer. We reserve the right to discontinue any product at any time, without notice. We can always change a product to reflect changes in relevant laws and regulatory requirements.

We do not warrant that the quality of any products, services, information or other material purchased or obtained by you will meet your expectations, or that any errors will be corrected. 

SECTION 6 – ACCURACY OF BILLING AND ACCOUNT INFORMATION

We reserve the right to reject any order placed with us. We may, in our sole discretion, limit or cancel quantities purchased per person, per household or per order. These restrictions may include orders placed by, or use the same customer account, the same payment card, and/or orders that use the same billing and/or shipping address. In the event that we make a change to, or cancel an order, we may, but are not obliged to, attempt to contact you using the contact details provided at the time of order. We reserve the right to limit or prohibit orders that, in our sole discretion, appear to be placed by dealers, resellers or distributors.

You agree to provide current, complete and accurate purchase and account information for all purchases made of our products. You agree to promptly update your account and other information, including, but not limited to, your email address and payment card details.

 For more detail, please review our Returns and Refund Policy.

SECTION 7 – USER COMMENTS, FEEDBACK AND OTHER SUBMISSIONS

Whenever you make use of a feature that allows you to create content directly on our site, upload or share content to our site, you must comply with the standards set out in our Acceptable Use Policy.

If you send submissions to us, such as contest entries, creative ideas, suggestions, reviews or comments (collectively referred to as a “Comments”), you agree that we may, at any time and without prior notice or restriction, edit, copy, publish, distribute, translate or otherwise use in any medium, any Comments forwarded to us.

You warrant that any such contribution complies with those standards, and you are liable to us and indemnify us for any breach of that warranty. This means you will be responsible for any loss or damage we suffer as a result of your breach of warranty.

We are under no obligation to respond to, or pay compensation for any Comments, nor keep any Comments confidential. We will consider any content you upload to our site to be nonconfidential and not protected by any trademark, patent or copyright ("non-proprietary"), that is, in the public domain. You own your content, but you are required to grant us a limited licence to use, store and copy that content and to distribute and make it available to others.

We also have the right to disclose your identity to anyone who is claiming that any content posted or uploaded by you to our site violates their intellectual property rights or their right to privacy.

We have the right to remove any posting you make on our site if, in our opinion, your post does not comply with the acceptable use standards set out in our Acceptable Use Policy. We may, but are not obliged to, monitor, edit or remove content which we, in our sole discretion, deem to be unlawful, offensive, or that violates any party’s intellectual property or these Terms. 

You agree that your Comments will not contain libelous or otherwise unlawful, abusive or otherwise obscene material, or contain any computer virus or other malware that could affect the operation of the site or any other related website. You may not use a false email address, pretend to be someone other than yourself, or otherwise mislead others or us, as to the origin of any Comments. You are solely responsible for any Comments made and we take no responsibility for any comments posted by you or any third party.

You must not misuse our site by knowingly introducing viruses, trojans, worms, logic bombs or other material that is malicious or technologically harmful, or otherwise harmfully interacting with ou r site or any part of it. You must not attempt to gain unauthorised access to our site, the server on which our site is stored or any server, computer or database connected to our site or any other equipment or network connected with our site. You must not interfere with, damage or disrupt any software used in the provision of our site or any equipment or network or software owned or used by any third party on which this site relies in any way. You must not attack our site via a denial-of-service attack or a distributed denialof-service attack. By breaching this provision, you would commit a criminal offence under the Computer Misuse Act 1990. We will report any such breach to the relevant law enforcement authorities and we will co-operate with those authorities by disclosing your identity to them. In the event of such a breach, your right to use our site will cease immediately.

 If you wish to contact us in relation to content you have uploaded to our site and that we have taken down, please contact us at support@drdilly.com.

SECTION 8 - THIRD PARTY LINKS 

Our site may include information and materials uploaded by other users. Thisinformation and these materials have not been verified or approved by us. The views expressed by other users on our site do not represent our views or values.

 Third party links may direct you to third party websites that are not affiliated with us. Where our site contains links to other sites and resources provided by third parties, these links are provided for your information only. Such links should not be interpreted as approval by us of those linked websites or information you may obtain from them. We are not responsible for any third party content, materials or websites.

We are not liable for any harm or damages related to the purchase of or use of goods, services, resources, content or any other transactions made in connection with any third party websites. Please ensure that you carefully review policies and terms of any third party and understand them before engaging in any transactions. Any complaints, claims, concerns or questions regarding third party products or services should be directed to the third party.

If you wish to complain about content uploaded by other users, please contact us at support@drdilly.com.

SECTION 9 – DISCLAIMER OF WARRANTIES AND LIMITATION OF LIABILITY

We do not exclude or limit in any way our liability to you where it would be unlawful to do so. This includes liability for death or personal injury caused by our negligence or the negligence of our employees, agents or subcontractors and for fraud or fraudulent misrepresentation.

We do not guarantee that our site, or any content on it, will always be available or be uninterrupted. We may suspend or withdraw or restrict the availability of all or any part of our site for business and operational reasons. We will try to give you reasonable notice of any suspension or withdrawal.

You expressly agree that your use of, or inability to use, the service is at your sole risk. The service and all products and services delivered to you from our site are (except as expressly stated by us) provided ‘as is’ and ‘as available’ for your use, without any representation, warranty or conditions of any kind, either express or implied, or any other terms that you may seek to impose or incorporate, or which are implied by trade, custom, practice or course of dealing.

We exclude all implied conditions, warranties, representations or other terms that may apply to our site or any content on it.

We will not be liable to you for any loss or damage, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, even if foreseeable, arising under or in connection with:

a. use of, or inability to use, our site; or 8

b. use of or reliance on any content displayed on our site.

In particular, we will not be liable for:

c. loss of profits, sales, business, or revenue;

d. business interruption; e. loss of anticipated savings;

f. loss of business opportunity, goodwill or reputation; or

g. any indirect or consequential loss or damage.

We only provide our site for domestic and private use. You agree not to use our site for any commercial or business purposes, and we have no liability to you for any loss of profit, loss of business, business interruption, or loss of business opportunity.

SECTION 10 – FORCE MAJEURE

Neither party shall be liable for any delay or failure in the performance of its obligations for so long as and to the extent that such delay or failure results from a Force Majeure Event (defined as an event, circumstance or cause beyond a party's reasonable control). If the period of delay or non-performance continues for 90 days, the party not affected may terminate the agreement by giving not less than 45 days' written notice to the affected party.

SECTION 11 – INDEMNITY

You agree to indemnify, defend and hold harmless Dr Dilly Limited and any related company, affiliates, partners, officers, directors, agents, suppliers, or employees, harmless from any claim or demand, including reasonable legal fees (including out-of-pocket expenses and VAT) made by any third party due to or arising out of your breach of these Terms, or your violation of any law or the rights of a third party.

SECTION 12 – SEVERANCE

If any provision or part-provision of these Terms is or becomes invalid, illegal or unenforceable, it shall be deemed deleted, but that shall not affect the validity and enforceability of the rest of the Terms.

SECTION 13 – PERSONAL INFORMATION

We will only use your personal information as set out in our privacy policy.

SECTION 14 – TERMINATION 

The obligations of liabilities of the parties incurred prior to the termination of these Terms shall survive the termination of this agreement for all purposes.

These Terms are effective until and unless terminated by either you or us. You may terminate your agreement with us under these Terms at any time by notifying us that you no longer wish to use our services, or when you cease using our site.

We may terminate our agreement with you at any time, if we determine or reasonably suspect that you have failed to comply with any term or part-provision of these Terms. In this event, you will remain liable for all amounts due up to and including the date of termination and we may deny you access to our services.

SECTION 15 – GOVERNING LAW AND JURISDICTION 

If you are a consumer, please note that these terms of service, their subject matter and their formation, are governed by the laws of England and Wales. We both agree that the courts of England and Wales will have exclusive jurisdiction.

SECTION 16 – CONTACT INFORMATION

If you have any questions about these Terms, please contact us at support@drdilly.com.

These terms may have changed since you last reviewed them. These terms were most recently updated on 10th June 2025.

Consumer Terms and Conditions

Where to find information about us and our products

You can find everything you need to know about us, Dr Dilly Limited, and our products on our website, before you order. We also confirm the key information to you in writing before you order, either by email, or in your online account.

1.1 When you buy from us you are agreeing that:

  1. We only accept orders when we've checked them.
  2. Sometimes we reject orders.
  3. We charge you when you order.
  4. We're not responsible for delays outside our control.
  5. Products can vary slightly from their pictures. 
  6. We charge you if you don't give us information we need.
  7. You have the right to a refund under certain circumstances.
  8. You can end an on-going contract (find out how).
  9. You have rights if there is something wrong with your product.
  10. We can change products and these terms.
  11. We can suspend supply (and you have rights if we do).
  12. We can withdraw products.
  13. We can end our contract with you.
  14. We don't compensate you for all losses caused by us or our products.
  15. We use your personal data as set out in our Privacy Policy
  16. You have several options for resolving disputes with us.
  17. Other important terms apply to our contract.

1.2 We only accept orders when we've checked them

We contact you to confirm we've received your order, and we accept it when we dispatch or supply the product to you.

1.3 Sometimes we reject orders

Sometimes we reject orders, for example, because a product is unexpectedly out of stock, because we can't verify your age (where the product is age-restricted), because you are located outside the UK, as stated on our website and in our marketing or because the product was mispriced by us. When this happens, we let you know as soon as possible and refund any sums you have paid.

1.4 We charge you when you order

You will own any goods we supply to you once we have received payment for them in full.

1.5 We're not responsible for delays outside of our control

If our supply of your product is delayed by an event outside our control, such as delivery services, postal strikes, courier delays, or other third-party carrier delays and supply chain disruptions, we will contact you as soon as possible to let you know and do what we can to reduce the delay. As long as we do this, we won't compensate you for the delay, but if the delay is likely to be substantial you can contact us at support@drdilly.com to end the contract and receive a refund for any products you have paid for in advance, but not received, less reasonable costs we have already incurred.

1.6 Products can vary slightly from their pictures

A product's true colour may not exactly match that shown on your device or in our marketing or its packaging may be slightly different.

1.7 You have the right to a refund in certain circumstances. For full details, please refer to our Returns and Refund Policy.

1.8 We can suspend supply (and you have rights if we do):

We can suspend the supply of a product. We do this to:

  1. deal with technical problems or make minor technical changes;
  2. update the product to reflect changes in relevant laws and regulatory requirements; or
  3. make changes to the product (see ‘We can change products’ and these terms).

1.9 We will contact you in advance to tell you that we're suspending supply, unless the problem is urgent or an emergency. If we suspend the supply, or tell you we're going to suspend the supply, you can contact us at support@drdilly.com to end the contract and we'll refund any sums you've paid in advance for products you won't receive.

1.10 We don't compensate you for all losses caused by us or our products

We're not responsible for losses you suffer caused by us breaking this contract if the loss is:

  1. Unexpected. It was not obvious that it would happen and nothing you said to us before we accepted your order meant we should have expected it (so, in the law, the loss was unforeseeable).
  2. Caused by a delaying event outside our control. As long as we have taken the steps set out in the section We're not responsible for delays outside our control. 
  3.  Avoidable. Something you could have avoided by taking reasonable action. For example, experiencing a reaction after using a product without performing a patch test beforehand. You confirm that you have not received any medical advice, or are otherwise aware of any reason, that would prevent you from safely using our skincare products. This includes, but is not limited to, any history of allergic reactions to cosmetic or skincare products, known skin sensitivities, or the use of medications or treatments that may contraindicate the use of our products.

1.11 We use your personal data as set out in our Privacy Policy. 

How we use any personal data you give us is set out in our Privacy Policy.

1.12 You have several options for resolving disputes with us

  1. Resolving disputes without going to court. Alternative dispute resolution is an optional process where an independent body considers the facts of a dispute and seeks to resolve it, without you having to go to court. You can submit a complaint to Citizen’s Advice Bureau through their website at https://www.citizensadvice.org.uk/. Citizens’ Advice Bureau does not charge you for making a complaint and if you're not satisfied with the outcome you can still go to court.
  2. You can go to court. These terms are governed by English law and wherever you live you can bring claims against us in the English courts. If you live in Wales, Scotland or Northern Ireland, you can also bring claims against us in the courts of the country you live in. We can claim against you in the courts of the country you live in.

1.13 Other important terms apply to our contract

  1. We can transfer our contract with you, so that a different organisation is responsible for supplying your product. We'll contact you to let you know if we plan to do this. If you're unhappy with the transfer you can contact us at support@drdilly.com to end the contract within 30 days of us telling you about it and we will refund you any payments you've made in advance for products not provided. 
  2. You cannot transfer your contract with us to someone else.
  3. Nobody else has any rights under this contract. This contract is between you and us. Nobody else can enforce it and neither of us will need to ask anybody else to sign-off on ending or changing it.
  4. If a court invalidates some of this contract, the rest of it will still apply. If a court or other authority decides that some of these terms are unlawful, the rest will continue to apply.
  5. Even if we delay in enforcing this contract, we can still enforce it later. We might not immediately chase you for not doing something (like paying) or for doing something you're not allowed to, but that doesn’t mean we can't do it later.

Acceptable Use Policy

These acceptable use standards apply to any material you upload or share to our site or generate on our site (User Content). They also apply to any contact you make with other users on our site, links to our site, and any other ways you use our site.

You must comply with these standards in spirit as well as to the letter. 

Dr Dilly Limited will determine, in its discretion, whether any User Content or your use of our site breaches these acceptable use standards.

You may not use our site:

  • In any way that breaches any local, national or international law or regulation.
  • In any way that is unlawful or fraudulent or has any unlawful or fraudulent purpose or effect.
  • For the purpose of harming or attempting to harm minors in any way.
  • To bully, insult, intimidate or humiliate any person.
  • To send, knowingly receive, upload, download, share, post, use or re-use any material which does not comply with our content standards.
  • To transmit, or procure the sending of, any unsolicited or unauthorised advertising or promotional material or any other form of similar solicitation (spam).
  • To knowingly transmit any data, send or upload any material that contains viruses, Trojan horses, worms, time-bombs, keystroke loggers, spyware, adware or any other harmful programs or similar computer code designed to adversely affect the operation of any computer software or hardware.

User Content:

  • Must be accurate (where it states facts).
  • Only contain opinions that are genuinely held.
  • Must comply with the law applicable in any country from which it is posted and to which the website is targeted.

User Content must not:

  • Be defamatory of any person.
  • Be obscene, offensive, hateful or inflammatory.
  • Infringe any copyright, database right or trade mark of any other person.
  • Include video content that has been or would be likely to be given an R18 certificate by the British Board of Film Classification (BBFC).
  • Include video content not suitable for BBFC classification.
  • Include material that might impair the physical, mental or moral development of persons under the age of 18.
  • Be likely to deceive any person.
  • Breach any legal duty owed to a third party, such as a contractual duty or a duty of confidence.
  • Contain illegal content or promote any illegal content or activity. • Be in contempt of court.
  • Be threatening, abuse or invade another's privacy, or cause annoyance, inconvenience or needless anxiety.
  • Be likely to harass, upset, embarrass, alarm or annoy any other person. 
  •  Impersonate any person or misrepresent your identity or affiliation with any person.
  • Give the impression that the User Content emanates from Dr Dilly Limited, if this is not the case.
  • Advocate, promote, incite any party to commit, or assist any unlawful or criminal act such as (by way of example only) copyright infringement or computer misuse.
  • Contain a statement which you know or believe, or have reasonable grounds for believing, that members of the public to whom the statement is, or is to be, published are likely to understand as a direct or indirect encouragement or other inducement to the commission, preparation or instigation of acts of terrorism.
  • Be pornographic.

Illegal content

In addition, you must not use our site in any way that involves the following:

  • Terrorism.
  • Child sexual exploitation or abuse including grooming and child sexual abuse material.
  • Hate offences.
  • Harassment, stalking, making threats or abuse.
  • Controlling or coercive behaviour.
  • Intimate image abuse.
  • Extreme pornography.
  • Sexual exploitation of adults.
  • Human trafficking.
  • Unlawful immigration.
  • Fraud and financial offences.
  • Proceeds of crime offences.
  • Drugs or psychoactive substance offences.
  • Firearms, knives and other weapons offences.
  • Encouraging or assisting suicide.
  • Foreign interference offences.
  • Animal cruelty.
  • Content very harmful to children

The following must not be uploaded, shared or generated directly on this service: 

  • Pornographic content.
  • Content which encourages, promotes or provides instructions for suicide.
  • Content which encourages, promotes or provides instructions for an act of deliberate selfinjury.
  • Content which encourages, promotes or provides instructions for an eating disorder or behaviours associated with an eating disorder.
  • Other content harmful to children You must not upload, post, create on our site or share any of the following:
  • Content that is abusive and which targets any of the following characteristics: race, religion, sex, sexual orientation, disability, gender reassignment.
  • Content which incites hatred against people:
    • of a particular race (including colour, nationality, and ethnic or national origins, religion (including lack of religion), sex or sexual orientation
    • who have a physical or mental disability/li>
    • or who have the characteristic of gender reassignment (meaning the person is proposing to undergo, is undergoing or has undergone a process (or part of a process) for the purpose of reassigning the person's sex by changing physiological or other attributes of sex).
  • Content which encourages, promotes or provides instructions for an act of serious violence against a person.
  • Bullying content.

Content which:

  • depicts real or realistic serious violence against a person (real or not);
  • depicts the real or realistic serious injury of a person (real or not) in graphic detail.

Content which:

  • depicts real or realistic serious violence against an animal (real or not);
  • depicts the real or realistic serious injury of an animal (real or not) in graphic detail;
  • realistically depicts serious violence against a fictional creature or the serious injury of a fictional creature in graphic detail.

Content which encourages, promotes or provides instructions for a challenge or stunt highly likely to result in serious injury to the person who does it or to someone else. 

Content which encourages a person to ingest, inject, inhale or in any other way self-administer:

  • a physically harmful substance.
  • a substance in such a quantity as to be physically harmful.

Offences

You must not upload, post, create on our site, share or cause any uploading, posting, creation or sharing, of any of the following:

  • A grossly offensive, indecent, obscene or menacing message intending to cause offence, menace, distress or anxiety.
  • A false message knowing it to be false, intending to cause non-trivial psychological or physical harm to a likely audience, and with no reasonable excuse.
  • A message threatening death or serious harm while intending or being reckless as to whether the object of the threat would fear that the threat would be carried out.
  • Flashing images when it is reasonably foreseeable that an individual with epilepsy will see it and the sender intended that the individual would suffer harm and the sender has no reasonable excuse for sending the images.
  • A communication that intends to encourage serious self-harm.
  • An unsolicited sexual image, including a manufactured intimate image or "deepfake" intending the recipient to be caused alarm, distress or humiliation, or for the purpose of sexual gratification and being reckless as to whether the recipient will be caused alarm, distress or humiliation.
  • A sexually explicit deepfake.

Additional provisions for video content

You must comply with our guidance on use of maturity or sensitivity ratings on video content.

For the avoidance of doubt, for any User Content in the form of video content: 

  •  You must tell us immediately, if you upload a video containing any of the following: criminal material (relating to terrorism, sexual exploitation of children, child pornography, racism and xenophobia), unclassified or unclassifiable videos, videos rated R18 or suitable for R18 rating and other material that might impair the physical, mental or moral development of persons under the age of 18 (restricted material).
  • You must not upload a video containing material likely to incite violence or hatred against a group of persons or a member of a group of persons based on any of the following grounds: sex, race, colour, ethnic or social origin, genetic features, language, religion or other belief, political opinion, membership of a national minority, property, birth, disability, age or sexual orientation.

Advertising

You must not upload, post, create on our site or share content containing any advertising or promoting any services or web links to other sites.

You must not upload a video containing advertising for any of the following: 

  • Cigarettes and other tobacco products, electronic cigarettes or electronic cigarette refill containers, and prescription-only medicine; or
  • Alcoholic drinks that are not aimed specifically at under 18s and do not encourage immoderate consumption of alcohol. Any advertising included in a video you upload must not:
  • Prejudice respect for human dignity.
  • Include or promote discrimination based on sex, racial or ethnic origin, nationality, religion or belief, disability, age or sexual orientation.
  • Encourage behaviour prejudicial to health or safety.
  • Encourage behaviour grossly prejudicial to the protection of the environment.
  • Cause physical, mental or moral detriment to persons under the age of 18.
  • Directly exhort such persons to purchase or rent goods or services in a manner which exploits their inexperience or credulity.
  • Directly encourage such persons to persuade their parents or others to purchase or rent goods or services.
  • Exploit the trust of such persons in parents, teachers or others.
  • Unreasonably show such persons in dangerous situations.

You must use the functionality provided on our site to declare whether, as far as you know or can reasonably be expected to know, any video contains advertising.